Hi, I'm Hedy.

Hi, I'm Hedy.

Hi, I'm Hedy.

I design simple solutions for complex
problems to serve non-technical users.

I design simple solutions for complex problems to serve non-technical users.

I design simple solutions for complex problems to serve non-technical users.

[ Product Designer ]

CURRENTLY

Product Designer @ MorphMind AI

PREVIOUSLY

UX/UI Designer (AI Team) @ CPII

[ PROJECTS ]

Launching a B2B no-code AI chatbot builder, driving adoption by Hong Kong's largest broadcaster with 3.4M+ listeners

300+

chatbots created in Q1

67%

users built first chatbot in <15 mins

+8.5

SUS score after launching customization feature

Launching a B2B no-code AI chatbot builder, driving adoption by Hong Kong's largest broadcaster with 3.4M+ listeners

300+

chatbots created in Q1

67%

users built first chatbot in <15 mins

+8.5

SUS score after launching customization feature

picoCTF

Designing guided learning paths for a cybersecurity education platform with 800k+ users to improve retention

+18%

beginner confidence score

86

SUS score

picoCTF

Designing guided learning paths for a cybersecurity education platform with 800k+ users to improve retention

+18%

beginner confidence score

86

SUS score

Shipping an admin panel for managing 15+ organizations and 300+ chatbots

15+

organizations managed

automated chatbot deployment flow

Shipping an admin panel for managing 15+ organizations and 300+ chatbots

15+

organizations managed

automated chatbot deployment flow

Phonebooth

Voices that click.
Matches that stick.

Phonebooth

Voices that click.
Matches that stick.

Designing a voice-based social app for Gen X to build authentic connections during life transitions

designed sound wave ripple for branding

ensured design fidelity via QA with engineers

Phonebooth

Voices that click.
Matches that stick.

Designing a voice-based social app for Gen X to build authentic connections during life transitions

designed sound wave ripple for branding

ensured design fidelity via QA

About

About

About

Resume

Resume

Resume